This past week we had a great guest lecturer Efrat Kasnik. She clearly knows about the field of patents and was a very entertaining lecturer. I like how she went over things we learned from Tal and put them in perspective with the industry. One thing directly from lecture that stuck with me was her comparison of IP Rights (Slide 8). I found this very interesting because I might try and go work for a gaming start up so its important when going into the field to determine which is the best approach to use a copyright, trademark, trade secret, or patents. The examples on the slide really make it tangible because its purpose in life. Coca-Cola is a prime example of a trade secret because the rumor has it that there are only a select few people that know the secret recipe and that they can never all be in the same room together at one time and that they never ride together in cars or even acknowledge each other. That seems pretty crazy. Trademarks are interesting because you take a company like Nike and their emblematic swoosh but anyone could really use that but now they cannot because that is their trademark and will be forever until it stops being used commercially. Copyrights are typically for artists and their work so they cannot be copied until they have passed away and 70 years have passed which is practically two lifetimes. That is why we can all use Shakespeare's work because he passed away long enough ago. All told there are a few different ways to protect your ideas.
Wednesday, April 22, 2015
Efrat Kasnik: Foresight Valuation Group
Hello everybody,
This past week we had a great guest lecturer Efrat Kasnik. She clearly knows about the field of patents and was a very entertaining lecturer. I like how she went over things we learned from Tal and put them in perspective with the industry. One thing directly from lecture that stuck with me was her comparison of IP Rights (Slide 8). I found this very interesting because I might try and go work for a gaming start up so its important when going into the field to determine which is the best approach to use a copyright, trademark, trade secret, or patents. The examples on the slide really make it tangible because its purpose in life. Coca-Cola is a prime example of a trade secret because the rumor has it that there are only a select few people that know the secret recipe and that they can never all be in the same room together at one time and that they never ride together in cars or even acknowledge each other. That seems pretty crazy. Trademarks are interesting because you take a company like Nike and their emblematic swoosh but anyone could really use that but now they cannot because that is their trademark and will be forever until it stops being used commercially. Copyrights are typically for artists and their work so they cannot be copied until they have passed away and 70 years have passed which is practically two lifetimes. That is why we can all use Shakespeare's work because he passed away long enough ago. All told there are a few different ways to protect your ideas.
This past week we had a great guest lecturer Efrat Kasnik. She clearly knows about the field of patents and was a very entertaining lecturer. I like how she went over things we learned from Tal and put them in perspective with the industry. One thing directly from lecture that stuck with me was her comparison of IP Rights (Slide 8). I found this very interesting because I might try and go work for a gaming start up so its important when going into the field to determine which is the best approach to use a copyright, trademark, trade secret, or patents. The examples on the slide really make it tangible because its purpose in life. Coca-Cola is a prime example of a trade secret because the rumor has it that there are only a select few people that know the secret recipe and that they can never all be in the same room together at one time and that they never ride together in cars or even acknowledge each other. That seems pretty crazy. Trademarks are interesting because you take a company like Nike and their emblematic swoosh but anyone could really use that but now they cannot because that is their trademark and will be forever until it stops being used commercially. Copyrights are typically for artists and their work so they cannot be copied until they have passed away and 70 years have passed which is practically two lifetimes. That is why we can all use Shakespeare's work because he passed away long enough ago. All told there are a few different ways to protect your ideas.
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I, too, really enjoyed the lecture by Efrat and Tal, and you touched on the exact points that hit home for me. Her take on IP in start ups was something I haven't thought of before, such as keeping trade secrets and other uses of IP. Great job, and good luck with the gaming startup goal!
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